LEOYUSON
REBRANDING
bendumC. Mauris Vitae
INTRODUCTION
The theme of KELER's project is to help the traditional brand Lei Yun Shang to restore its purchase volume through plane and visual communication, branding and other creative design, and conduct new marketing positioning for the brand. According to the research of contemporary young people and new customer groups, fresh change is needed to bring the old brand back to people's attention, in line with their buying needs.