WHO
LIVES
MATTER
INTRODUCTION
The theme of Who Lives Matter? is to create a piece of artwork by researching the history of several brands, using cut content from the original posters and my own understanding of this social issue. The purpose of the work is to illustrate factual issues, to mock and to present my opposing views.
BACKGROUND
In my daily life, I often keep an eye on various creative advertisements and, as a college student majoring in advertising, I tend to have more thoughts on the advertising campaigns. After delving into the advertisements of several well-known brands, I found that advertisements often stereotype a certain character. For example, in the advertising campaigns of many kitchenware brands, it is always the woman who plays the role of cooking or the mother who takes care of the family. This sets up the perception of women's roles and when I asked people around me if they were aware of this, most of them replied that it was normal and that life was as advertised.
After I found that more and more people, especially young people, take this kind of solidified thinking as a matter of habit, I began to think, why do women have to be homemakers, or can only go into the so-called women-friendly professions? Although women have been awakening, and there are often feminist movements and other activities to prove that women no longer want to be manipulated by others, but from the current market advertising, many of the ads still associate women with some traditional concepts. After discovering the advertising histories of major brands and researching people's stereotypes of women's roles, I found that many brands make women a fixed or programmed role in their advertising campaigns. I think that women's power should not be limited to this, so I want to use this project to show the advertising history of these famous brands to clearly present their definition of women's role, and to wake up women not to be brainwashed by this kind of advertising.